Founded in 1860 by Edouard Heuer in the Swiss Jura, TAG Heuer is a renowned luxury watch brand and a part of the LVMH Group, the world’s leading luxury conglomerate. Based in La Chaux-de-Fonds, Switzerland, with four production sites, TAG Heuer has been at the forefront of horological innovation for over 160 years. Its groundbreaking developments include the oscillating pinion (1887), the Mikrograph (1916), the first automatic chronograph movement, Caliber 11 (1969), and the first luxury smartwatch (2015). The main collection features iconic models like the TAG Heuer Carrera, Monaco, and Autavia, alongside the modern lines Link, Aquaracer, Formula 1, and Connected.
Tag Heuer
Where
Bahnhofstrasse 65, 8001 Zürich